• To jointly create an environmentally friendly sports car concept vehicle
• To generate a production feasible business case, both technically and commercially

• The successful MG TF sports car was used as a base vehicle
• Commercially available hybrid components (batteries, electric motors, etc) were utilised
• Feature-driven architecture adopted to offer a highly attractive sporting product with sub 6.0s 0 - 60mph credentials, that was also green
• Planned production assembly disruption and investment were minimised
• Worked with MIRA as a key partner, sharing costs, learning and PR opportunities

• Successful vehicle concept created
• Vehicle was launched at the Motorsport
  Industry Associations conference on
  Clean Motorsport
• Appeared on TV, and used in both
  MG Rover and MIRA publicity
• Vehicle architecture and feature
  philosophy adopted on subsequent
  hybrid projects

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