• Establish a low investment, low risk, high value route to market for low emission hybrid cars
• Model and correlate component and system properties to give high confidence in meeting the 100g/km CO2 target with a 5 seat saloon car
• Convince the lead company of the potential return on its investment

• Research all business case issues: fiscal incentives, driver appeal, marketplace conditioning, return on sales etc.
• Conceive an innovative hybrid 4WD powertrain architecture to meet the customer feature and business case goals
• Initiate efficiency saving studies (aero, mass, thermal etc) across all technical teams and suppliers
• Establish performance confidence through a 'twin ended' correlation approach from both plant model and component predictions

• Highly successful endorsement of project by Energy Saving Trust (EST) directorate
• All partners and suppliers committed to the build phase
• High confidence in UK volume production and sales capability of very low emissions saloon cars
• MG-Rs industry, governmental and Low Carbon Vehicle networks expanded and reinforced
• Acceleration of Low Carbon Vehicle R&D by MG-R and suppliers

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