Terrain Response System provides innovative product differentiator  
Challenge
  • Most 4x4 drivers experience difficulties with the increasing number of controls in a 4x4 vehicle (e.g. diff locks, hi/lo range selector, etc)
  • How to embody the expertise of expert off-road drivers into the vehicle driving process, in an easy to use format
Approach
  • Make all the driver-selectable controls software managed
  • Establish a critical set of on and off-road driving terrains
  • Use expert 4x4 knowledge to define which control settings to apply to each terrain type.
  • Integrate and automate in a network of control software algorithms
Benefits
  • New driver-orientated feature developed
  • World-wide patents obtained
  • USP feature progressively deployed on new product launches
  • Feature now used in advertising and brand development

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