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Innovative 'Softroader' demonstrates new niche opportunity |
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Challenge
- To create a niche vehicle concept that was part way between an estate car and a 4x4 without the fuel consumption burden associated with 4 x 4 driveline
- To make the vehicle relevant and appealing to 'country people', and to those who enjoy the countryside, e.g. caravanners, hikers, anglers, mountain bikers, etc.
Approach
- To expand upon the comfort, practicality and economy of an estate car, and to develop its off-road capability
- Establish an expected performance level, as determined by a specific test routine, and develop the vehicle to that capability
- Explore the performance envelope of suspension, tyre, transmission, and engine management systems integration
Benefits
- Vehicle concept created
and demonstrated
- New vehicle niche opportunity
validated, becoming exploited in the marketplace
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