To create alternative product concepts, and select and develop the best concepts to fit the business requirements profile

Scope and Delivery

Parametric modelling	Potential partners
Performance modelling	Preliminary CAD packaging
Brainstorming of concept options	Control software structure
Innovation studies	Searches of ideas databases (inc Patents)
QFD analysis	Preliminary FMEA
Cost and weight analyses	Investment indications
Core supply chain	Long term strategy ideas
Preliminary DFMA	Prototyping route
Assessment of alternatives	Concept selection process
Preliminary specifications	Determination of key hardpoints
Compatability with client's engineering standards	Recommendations for next phase

2 - 10 liaison meetings

Case Studies

	Attention to methodology makes V8 saloon driveline a commercial success
	Correct choice of structures technology ensures commercial success
	Innovative D.I. diesel engine mounting enables productionising of world’s first D.I. front wheel drive car
	MINKI vehicle concept enables new Mini specification to be determined
	Successful Launch of MGTF Hybrid Vehicle Concept Car
	Vehicle concept definition using the QFD process maximises appeal and minimises product cost
	Low risk implementation Rolls Royce refinement package
	Composite leaf spring development enables lightweight, refined rear suspension systems for volume car applications
	Innovative, high articulation 4x4 vehicle concept
	Innovative ‘Softroader’ demonstrates new niche opportunity
	Terrain Response System provides innovative product differentiator within off-road 4 x 4 market
	Driver Impairment Sensing provides client with technology and licensing opportunity
	Torque sensing driveshaft enables ‘smarter’ driveline systems with greater functionality
	Ultra Low Carbon Car feasibility study creates confidence and accelerates R& D
	New driving simulator dramatically shortens timescales to develop new vehicle driving characteristics