To research the marketplace and all the relevant issues such that a sound business proposition can be made

Scope and Delivery

• Market analysis & customer QFD
• Competitor analysis & benchmarking
• Emerging trends
• Territorial variations
• Compatibility with client's brand values
• Customer's SWOT analysis
• Projected Costs for project packages
• Opportunities for grants / funds / partnerships etc
• Project risk analysis
• Critical timings
• Potential manufacturing route
• Patent search
• Recommendations for next phase

	Correct choice of structures technology ensures commercial success
	Innovative D.I. diesel engine mounting enables productionising of world’s first D.I. front wheel drive car
	MINKI vehicle concept enables new Mini specification to be determined
	Successful Launch of MGTF Hybrid Vehicle Concept Car
	Vehicle concept definition using the QFD process maximises appeal and minimises product cost
	Ultra Low Carbon Car Challenge application hastens hybrid vehicle production
	Composite leaf spring development enables lightweight, refined rear suspension systems for volume car applications
	Innovative, high articulation 4x4 vehicle concept
	Innovative ‘Softroader’ demonstrates new niche opportunity
	Terrain Response System provides innovative product differentiator within off-road 4 x 4 market
	Driver Impairment Sensing provides client with technology and licensing opportunity
	New driving simulator dramatically shortens timescales to develop new vehicle driving characteristics